As more and more people are hosting their own webpage or pages, advertisers have learned how to make contact with the audiences who visit the pages. And not just randomly either; there are now advertising programs that target ads specifically to the site that the person is viewing. They are called contextual advertising programs because they search through the context and content of a page and identify keywords. They return ads to that page that the program believes would be relevant and interesting to the viewer. For example, if you are visiting a website on low fat recipes, you might find ads about low fat products or weight loss products.
Website owners aren’t the only ones using this form of advertising to generate revenue. You’ll see these ads on search engine pages themselves. For example, on Google, the ads appear in a column on the right hand side of the results page. The keywords you enter in the search box are used to target ads to you. Advertisers are hoping that the short ad they supply will lure you to their site, where hopefully you’ll either order their product or use their service.
Website owners can now earn money by allowing contextual advertisers to place ads on their webpages. The more people visit and click the ads, the more money the advertisers will pay to the website owner. Many website owners make a considerable stream of income from these programs. But the ads have to be well targeted in order to get people to click. Which is why right now there is so much excitement about a new contextual advertising program being tested and prepared for the market. Everyone out there making money on contextual advertising is waiting to see if the Yahoo Publisher Network (YPN) product will return better results than the leading Google Adsense product.
At the moment, YPN is still in beta testing. A group of users were invited to trial the product and the reviews on blogs and postings all over the web are somewhat consistent on one aspect. As of now, it seems that YPN is not returning ads that are as relevant as the ones that Adsense users are finding. For example, one blogger reported that on a website on PHP programming, YPN returned ads for a florist and for a phone service provider. The blogger couldn’t understand what words the YPN program picked up for the florist. But it was the word ‘hello’ that apparently signaled the ads regarding the phone service.
Additionally, some users have complained that YPN doesn’t seem to update earnings and visitor information as often as Adsense. So website owners have to wait to learn if changes they have made have actually impacted the visitors that they get. However, although neither program will release payment schemes until you register as a user, it seems that YPN is paying more per click than Adsense. But the feeling is that payments will be made more appealing long enough to get website owners to switch from Adsense to YPN, but then prices will even out. Some argue that in the long run it won’t matter if YPN pays more if they can’t improve their ad relevancy because they won’t get the number of clicks from visitors to see a real difference in their earnings.
As YPN is being tested, they are getting opinions and feedback from the participants. So in time, the service may be improved. However, competition for Adsense is a healthy thing. It will force both companies to continually strive to improve their service and offerings so that webmasters can continue to benefit from a healthy stream of income in the future.
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Reading the Google hit piece that appeared in Barron’s this week got me thinking about the whole pay-per-click model. Pay-per-click (PPC) has been around for more a decade, and while Google has made some positive changes to it, it’s showing its age.
If you think of the Internet advertising process as a series of actions, it would go like this:
Impression -> Click -> Action
Back in the old days the metric was CPM (cost per thousand), and advertisers paid per impression (getting the ad on the screen). CPM favored the publisher over the advertiser, as the publisher’s responsibility ended at the first part of the process. DoubleClick, an early ad serving company, came up with their DART system to match the right advertiser with the right screen in order to maximize the return on CPM.
PPC moved the metric forward in the process, measuring success (and payment) based not on how many times the ad was served, but how many times it was actually clicked. When most people think of PPC they think of Adsense, Google’s contextual advertising engine. But PPC is employed in banner advertising, on big ad farms like Doubleclick and other companies, and in some affiliate programs, though the number seems to be waning.
The latest incarnation of search engine based PPC (thanks to Google), works like this: you select keywords that you think people will use to search for stuff related to what you sell. For example, if you sell pretzel dough you might want to advertise under pretzels or making pretzels or something along those lines. Selecting keywords is way beyond the scope of this article, but there are plenty of companies out there that make a living helping you pick keywords. Anyway, you then bid on those keywords and your ad is shown on the page with the search results.
With Adsense Google moved the context from the search engine results page to your web site content. It reads your site and decides what keywords to use to display advertising on your site, just as it would with a Google search.
For affiliate programs it’s a little different, but the concept is the same. You choose the ads (or pay someone a piece of the action to choose the ads for you), and they get displayed on your pages. Rather than selecting the keywords explicitly, you are selecting the ads based on what you (or your agent) thinks people who have chosen to read your content may have an interest in seeing.
When someone clicks on the ad, you get paid. It’s that simple.
For Adsense, appearing first on the list makes all the difference. A study suggests that being the #1 choice increases your chance of being clicked by up to 40%, because a lot of people don’t look past the first entry (I always check the first few). The difference in bids between the first position and second position could be staggering. For example, 1900 people searched Google for the word tax yesterday. The top spot in Adsense would have cost you $25.12. Positions 2 and 3 drop to $6.96, and 4 and 5 would have cost you $4.24.
My experience with Adsense tells me that in this case the first position would probably pay Google close to $10.
As the publisher, this is a home run. Every time the person clicks I get a $5 bill. God, what a country!
As the advertiser, $10 to get the person in the door seems like a lot of money to me. If I’m selling a high margin item (like maybe tax software or one of those quickie tax loans), it seems like it may be okay.
But I still have to get them to buy. Conversion rates (getting the person to take some action once they’ve clicked on the ad and gone to your site) vary wildly, but I always use 1.5 – 3% of those who click on an ad. That means that 97 – 98.5% of the people who click on the ad do not buy. Let’s use 2% as an example. That means that for all the five dollar bills flying into the publisher’s pocket, only about 2 people out of every hundred will buy anything. So for every $1000 I spend I get 20 sales. That means that every sale costs me $50. Your results will vary, of course, depending on how targeted your keywords are and your industry and offer. Get the conversion up to 5%, for example, and you will be down to $20 per sale, which is a little better. I am designing a what-if tool to help with this, and I’ll post it when it’s ready.
One of the reasons for low conversion is probably click fraud. If an unscrupulous person wants to make money in PPC, all he needs to do is find a bunch of people (or computers) to click on the ads on his website continually, and he’ll reap the rewards.
Barron’s believes that the smart money is getting out of PPC. They cite FTD as an example:
Flower giant FTD Group (FTD) recently complained about the high price of search advertising. “During the Christmas season, certain online search engine costs increased significantly over the prior year, and as such we made the decision not to pursue the resulting high-cost order volume,” said Michael Soenen, chief executive officer.
First off, let me just say that as an advertising exec I pitched FTD, and they didn’t strike me as the brightest bulbs in the chandelier. That being said, it’s easy to see why FTD wants out. Being #1 or #2 in the keyword Flowers around Valentine’s Day would have cost between $6.25 and $10.00. There were 100,000 searches on the days close to VD on that keyword, and 11,500 on Flowers Delivered, which would have cost between $5.03 and $6.72.
Some simple arithmetic shows me that FTD nets about $6.20 per transaction across its network. So the transaction is either a wash or a loss. FTD is the number 1 ad on Google for their keywords, so I guess they decided to eat that first transaction, counting on continuity to save them. According to Barron’s this isn’t going to work either:
One industry executive noted that the lifetime value of a customer acquired through Google for his/her business had approached zero. Oops. So much for that theory.
So the answer seems to be that the big guys are getting out. Using the flowers example, though, the top 5 ads are FTD, ProFlowers, Hallmark, 1-800-Flowers and Teleflora. So I guess it’s going to happen over time.
So where is the future? According to the inventor of pay-per-click himself, Bill Gross (formerly of GoTo.com), the future is in pay-per-action, which moves the metric down to the final part of the Internet advertising transaction, where we think it belongs. There’s a terrific article on Seochat.com that has more information on this.
Pay-per-action is simple…both parties have a stake in the outcome of the click, whether that is a sale, a lead, or even an instant telephone call (more on that in part 2). We think this is going to be the next big thing, and it’s already happening.
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If you start a online business just remember that the Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.
But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users? Here are a few tips. Always start with website submission.
1. Place an ad on the websites frequented by your target customers. Before doing this, you need to define who will be your target customers. Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed your target customers.
Also, consider the website’s search engine placement, traffic, external linking and the other ads placed on it. External linking will determine if there are other sites that link to this site. This will mean that people can get to the site where your ad is placed, even if they are browsing a different site. Check if many of your competitors have ads on this site.
2. Placing ads on some sites cost some money. However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site. This is also true about the newsletters sent by site owners to its mailing list members regularly.
Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking. This is similar to making a statement that your site’s content is important that other sites have links to your web pages.
3. Pay-per-click (PPC) is also a good method in Internet marketing. You will only need to pay for the ad if the link is clicked. If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses. There are also services that help you determine effective keywords and monitor the PPC results.
4. Choose your domain name wisely. It is still being debated if domain names matter when it comes to search engine placement. Whether it does or not, having product related domain names help consumers remember your domain, that they can go back to your site even without the links.
5. Make sure you have useful content on your sites. While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer’s confidence in your site. It may even affect your sites traffic and can get your site removed from search engines. So make sure that keywords are used strategically.
6. When thinking of keywords, think like your target customers. What do you think are they going to search so they can get to your site? Also, use specific keywords or key phrases. Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.
7. Track your ads. Always check how much you have spent on placing links on frequently visited sites and on PPC. There are services that allow you to monitor PPC transactions and how many of these end in sales. You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.
One final tip on marketing products and services, sell the benefits. It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications. Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).
Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords. While this is true, this doesn’t mean that your website has to stacked under your competitors’ websites when presenting search engine results. Strategic advertising and linking, together with useful content, can also get you to the top of the search results.
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Millions are paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities. After you start a internet business, whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate programs can be a powerful venue to make money from the Internet. A partnership with an affiliate merchant is a win-win situation for the merchant and the affiliate: sales are soaring because of exposure and traffic while the affiliate is earning good cash.
To make things much simpler: the affiliate merchant provides a strip of advertisement and pays you when someone clicks on the ad’s link. You can get a commission of $0.10 to $0.30 for every click, but it sometimes it can go higher depending on your merchant affiliate. Sometimes, merchants require a quota ($1.4 for every 1000 clicks). Plus, you can get discounts from your merchant affiliates if you happen to like their products too. You can just kick back and relax while your website is generating cash. Sounds easy, doesn’t it?
What is PCC Affiliate Program?
PPC means pay-per-click, wherein you get in partnership with an affiliate company that literally pays you for every click. There are actually two types of PCC affiliate programs – those who pay a commission based on the number of clicks and the other based on the sales. The pay-per-click scheme is much more popular than pay-per-lead because the affiliate gets paid by just clicking the ad, regardless of whether the visitor buys from the affiliate merchant or not. Plus the chances of a visitor purchasing something from the affiliate merchant are not really that high.
In choosing an affiliate program, read the fine print carefully – some pay-per-click programs get the ratio of the number of people who went to your site and the actual people who clicked on the ad. If you have a heavily targeted website, this can hurt your earnings.
How do I start?
Of course, you need to have a website. Depending on your target audience, choose the best affiliate merchant that is most related to your topic. For example, your website is about Carpentry then you can search for affiliate programs that sell tools used in carpentry.
However, if you don’t have a website, that’s not a problem. You can put up a content site about absolutely anything under the sun like ‘Taking Care of Dogs’ or ‘Decorating your own Home.’ But wait, its not over yet. We are faced by a dilemma – on how to increase traffic! You first need to get internet surfers to see your website, then the ad.
How do I increase my traffic? Search Engine Submission Service?
First, design your website in such a way that it will attract internet users. A user-friendly site is always recommended so that the customers will know which one to click. Take into consideration the look and feel of the advertisement. If it doesn’t look professional, most likely, users will just ignore it. Place the ad on a strategic location – one where users can see it clearly. Visibility of the ad is always important.
Another way is to post a link to your website in forums, web communities, ezine articles or bulletin boards. However, this method requires a lot of effort – that defeats your purpose of getting easy money in the first place! The key is to do something once and forget about it. It’s like putting your business on autopilot. To maintain you pay-per-click business, be sure to track down site activity, so you are updated on how much money you are making.
Can I make more money?
If you think you can go to the next level, you can try a two-tier affiliate program. This gives you the power to recruit affiliates. Other than the money you get from your website’s clicks, you will also get a percentage of what your affiliate generates. Some companies give 30% to a soaring 50% commission on all referral sales.
Remember, you should be able to manage and monitor your affiliate program. If you can recruit more affiliates, then you can get paid more without even moving a finger! Choose affiliates that can most likely attract more internet users and bring more traffic. You just have to know the right people.
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Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do for your online business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
So once you start online business, one tool that you need to use is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
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Once you start online business you need to think about PPC. PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page. This is one of the best way’s to advertise your online business.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits (“Lose weight”)
· Direct instructions (“Click here”)
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
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Have you noticed around the American bank holidays, like July 4th & Thanksgiving, your Adsense income takes a nosedive? Do you wonder how you can make the most of these holidays and actually maximise your income?
These income nosedives are something I’ve noticed particularly over the past year and each time is happens my heart is in my mouth as my Adsense income plummets and I wonder if it’s ever going to return to more normal levels. Of course, it does, but just for a day or two you’re wondering just what has happened to your normal income levels.
If you’ve been making money with Adsense for any time at all – you’ll know that your Adsense income can be unpredictable to say the least. From one day to the next you can experience quite big fluctuations for no apparent reason.
You may well have noticed that particular days of the week are far better than others – this will depend on the particular niche that your site is in. For me, my best days are Wednesdays, with Saturdays & Sundays being particularly quiet. For my daughter’s site, she often has better days at the weekends. It will depend very much on your site content and just who your visitors are. My daughter’s site is fashion related, so I guess that a lot of her visitors are teenagers and young women who have more time to browse the internet at the weekend.
Of course, the upside of these Adsense income fluctuations is that the build up to big holidays, such as Christmas, can see some big increases in income. If your site is one where you can cash in on this market, you’ll want to consider preparing for this several months beforehand. Especially so as the Christmas rush starts in early November!
By creating your content pages embedded with your Adsense code in good time you’re giving the search engines plenty of time to find them & index them. You’ve even got time to tweak them if you find that they’re not coming high enough up the search engine results.
As well as building pages, don’t forget that all-important building of links. This is more important for MSN and Yahoo, as Google seems to penalise irrelevant links. However, it’s worth building links to your new pages from related sites, as this will improve your search engine rankings and thus your Adsense income.
It’s especially early to get an early start creating new pages that you want to get ranked in Google as they are now only re-indexing their pages every few months so it is taking longer to get new pages ranked well by them. Making sure you’ve got a Google Sitemap can help to get over this problem. There are plenty of free tools available to help you create your Google Sitemap – just type “free Google sitemap” into the search engines and browse through the available options.
Of course, the great benefit of building your internet businesses with Adsense, is that they’ll keep earning you money whilst you take your holidays, allowing you to take a well-earned rest.
So, instead of dreading the holidays, learn to make the most of them plan for them, and use them to make even more money with Google Adsense!
This article was submitted by Jennifer Carter.
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Viral Marketing how to use it to generate tons of free traffic
Creativity.
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of viral marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, your business could just get killed.
While there is so much Info used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so calledviral marketing guide
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story Secrets and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game,Advice a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
joe cavaggioni
http://livebiztraining.com/content.cfm?pageid=134200
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Welcome to: ez20now Reseller Site!
ez20now reseller site is revolutionizing how people make money on the internet.
Respected friends, imagine for a moment, the reality of logging on to your email account and receiving cash from people all across the world. Can you imagine your excitement when you see $20, $40, $60 or even $80, $100 payments of cash being paid direct to you via your email DAILY for the rest of your life!? Imagine having a way to get thousands of people to anxiously send you $20. There are an estimated 1.1 billion people on the planet with internet access. A tiny portion of those people could make you rich!
Well, don’t imagine it – YOU CAN DO IT – starting right this minute!!!
This amazing ez20now mini-site sells itself! All you have to do is expose people to your very own site (exactly like this one) and you will start to see a steady stream of income. MySpace fans, this program was tailor-made for marketing on your MySpace page! Anyone who participates in any custom online storage – photos, blogs, forums, etc. This is perfect for you!
The best part is we can show you dozens of other FREE ways to generate traffic to your ez20now reseller site . You will even have a link being shown randomly on our “parent site”. We virtually hand-deliver traffic to your reseller site .
“This is NOT multi-level marketing – There are absolutely NO levels”!
This is NOT a multi-level, pyramid or matrix program! This is your very own reseller site which includes advertising and marketing materials. Your site (exactly like this one) will automatically sell $20 packages for you 24 hours a day and you keep all the profits!
Remember, you are purchasing over 100 quality, useful e-books, tons of amazing software, and a fully automated income generating mini-site for only $20 which will be yours forever, and every $20 dollar sale made from your site will go directly to your PayPal account instantly (that’s 100% profit). Your automated site will do all of the selling for you and deliver the product to your customers digitally, automatically, and instantly!
How it works?: You simply buy the EZ20NOW mini-site one time for $20, and then sell it as many times as possible for $20 each… it’s that simple!
If you’ve ever wanted to own a website or an online business but just haven’t had the ideas, experience, or know how. . . EZ20Now reseller site is the best place to start!
Still not convinced? – Keep reading . . .
There are phenomenal benefits to having a home-based business. Remember, regardless of the information here and on the following sites, your best resource is your local tax advisor and the IRS.
All you have to do is keep good records and you will save your $20 investment many, many times over on your taxes alone.
buy your ez20now Turn-key Site today!
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Among the major challenges of embarking on any business comprises of getting hold of a product or service to sell. Affiliate programs online provide a treasure trove of offerings around which you are able to create your own business. The more common method for making money online with affiliate programs is through posting a link on your website. When a customer clicks on that link and purchases the product, you earn a commission.
There are many questions you need to have answered and understood before joining any affiliate program. You definitely need to research on those programs you intend to sign up with. Once all your queries have been answered, make a comparison with its competitor before deciding which one to join. And here at Wealthy Affiliate we will show you what you need to ask and understand.
Amongst the initial question, is knowing how much it’ll cost you to join. Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining.
You must know the payment scheme of the merchants. It is important that you know how often you can expect a pay check if you are going to have financial control over your business. Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.
Research on the hit per sale ratio. Knowing the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.
How are referrals from an affiliate’s site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. You have to know if the merchant uses cookies on their sites. Many customers do not buy on their first visit to a merchant’s website. Hence, if the merchant uses cookies, you get credit if the customer returns and buys at a later date. The period of time that those people stay in the system is also important. Know if you will still get credit for the sale if it is done some months from a certain day.
What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.
Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.
Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.
Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.
Lastly, what is the amount of commission paid? 5% – 20% is the commission paid by most programs. .01% – .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.
These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available. Wealthy Affiliate Strategy will give you the guidance you need in embarking your journey as a successful affiliate. All the best!
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