SEOBlogBuilder: A Review
If you operate one or many websites or blogs, SEOBlogBuilder can easily become an invaluable part of your efforts to achieve higher traffic results. SEOBlogBuilder is an automated blogging software that automatically creates content for the blogs on your sites that are search engine optimized.
Since blogs and search engine optimized web content are considered among experts to be the most effective ways to achieve the highest possible search engine ranking, the faster and better you can add this type of content to your own website, the sooner you will dramatically raise the amount of traffic that your site receives.
This product leads its users to the simplest, fastest, and cheapest method for attaining inbound links. The reason behind the success of SEOBlogBuilder is the efficacy of using keywords within your blog content because it registers among search engines that the site is frequently being updated, and they will therefore send their indexing spiders to crawl it more frequently; indexing your content more often, using precisely the keywords you want and need.
The more your website is crawled by search engine spiders, the better your chances of achieving high ranking in searches from prospective visitors to your site. Furthermore, with more blog pages on your site, there will be more one-way links for the different pages of your site. One way links are a vital part of today’s strategies for attaining the best ranking on search engines.
Blogs are special among the different kinds of web content as have a pinging system built into them so that they automatically notify search engines and RSS services that the content of your site has been changed.
Of course, there are other automated blogging softwares out there, however, they are flawed in that they rapidly consume the resources of your server, shutting down your account. Furthermore, they are able to manage only one blog at a time. Additionally, the ability to search engine optimize the content within these automated blogs is quite limited.
These areas are where SEOBlogBuilder really stands out. It’s advantages include the following:
* Automated blog content creation (everything from content to inbound links)
* Back linking
* Posting to as many blogs as you want
* Build merchant data feed sites
* Add supplementary content to your posts to eliminate duplicate content filters
* Search engine optimized content, using proper keywording techniques
* Use of WordPress and Blogger blogs
* And much, much more
The SEOBlogBuilder turnkey solution is well priced, with everything that you need for all of the features that you can possibly want, and it comes with a list of useful additional bonuses, free, that sweeten an already great deal.
For more information of SEO and blogs, click here — http://SEOBlogBuilderTips.com/tracker/tracker.cgi?SEOBBTXT
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A blog is a frequent, online publication of comments, web links, and news. It is an online Enzine of sorts. People maintained blogs long before the term was coined, but the trend gained momentum with automated published systems, most notably is blogger.com. Thousands of people use services such as Blogger alone.
So start your blog now and be ahead of the crowd for a change. A secret I’ll share with you here before going any further is after you set up your blog goto FeedBurner and follow the instructions to burn your feed. Then publicize your feed by inserting the msn and yahoo chicklets to your blog.
I know it sounds complicated but if you can follow simple instructions and cut and paste it should only take a few minutes. Caution you must be familiar with HTML so as not to make mistakes. If you’re not sure ask a friend or if you don’t know anyone I’ll be glad to assist. This info is for you if you’re familiar with the web – if you’re a newbie it’ll take a bit longer to implement
Once the chicklets are installed onto your blog, login to them using your yahoo and msn id’s and add them to your my msn and my yahoo templates. From then on when you make an entry to your blog it’ll automatically log itself onto msn and yahoo and broadcast itself to the web in addition to your rss feeds. Once this is done goto
PingOMatic and ping your blog to be indexed within days; not weeks or months.
Here are the reasons you should not ignore Blog advertising:
Remember when all search engines were free, and simply submitting your web sites got you listed quickly? Gone.
Then it was FFA pages, they brought in a ton of free traffic, built links to your site, and added to your mailing list like crazy. Tried one lately? Safelists were an online goldmine for a while… until bottom less email accounts were introduced.
Website sumbmissions now can take anywhere from 2 to 8 weeks to be indexed. While blogs and rss feeds can be indexed anywhere from 2-8 days which is better for you??
So once again I implore you to be one of the first in line and not be last again. This is the new trend just beginning to breakthrough. A few years or months from now you’ll be able to sit back and smile as you watch the rest of the net stampeding to catch up.
Start blogging today, it will be a good experience.
Monetizing your blog with adsense is also another great method to get rich.
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In this article I’m going to give you six ways that having a blog helps your website. There are a lot more reasons to start a blog, but this article has to do with the benefits to your website.
1. A blog on the same domain name, (as part of your website like yourdomainname.com/blog) can help you add fresh content to your website without having to know html. Fresh daily or even weekly content can keep the search spiders coming back more often. Writing your blog posts on the topics or search terms you want to be relevant for helps as well. Each blog post becomes another webpage targeted for your keywords.
2. A blog on the same domain name will also help you increase the number of pages that are included as part of your website. Content is king and having a ton of relative content will increase your chances of drawing visitors to your website.
3. A Blog on the same domain name or on a subdomain of your domain name or even one that is on another domain name can help you reach out to potential and existing customers with special offers, information, surveys, and more. You can add sales offers on the fly without having to call your web designer to add it for you.
4. A blog on a subdomain like blog.yourname.com is another way to go. Subdomains in most cases are treated as a separate domain name, yet can bring yourname.com more traffic as well. Here link popularity also kicks in a little. You of course link to yourname.com from blog.yourname.com but you can also trade links with other blogs but have them link to yourname.com instead of blog.yourname.com. Those links will be treated as one-way-inbound-links and that helps your page rank, but also brings you more traffic.
5. A blog on it’s own domain name can do that as well, but the link from it to yourname.com is going to carry more weight.
6. Getting the spiders to find all of your new websites. I find that because I have several blogs, if I want to get my or a client’s new website crawled by the search engines I can do it faster by adding a link to my blogs than I can by submitting to the search engines. Because I update my blogs daily, the spider crawls the blog a lot and follows the links there. I have seen this work for getting a website crawled within 3 days. This only works for a blog that has been regularly updated for awhile. (around 6 months or more).
As I said above, these are only the benefits you get from blogging as it applies to your website. What I haven’t mentioned is that by building up a steady readership on a blog, you will gain a lot of new customers. They get to know you and trust you by reading your blog every day.
I welcome all comments and suggestions. There are a lot of other advantages to your website, but the six I have just mentioned should be enough to get you started blogging right away!
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So you have become a blogger. You have joined the legions of those keeping web logs and journals online. How do you make it fresh, though? How do you stand out and show the world that your blog is worth a read? Well there are a number of things you can do from optimizing your content to making sure you are consistent in your updates. However, consider the idea of adding pictures to your blog. A great deal of blog success can be had by making pictures a big part of what you are doing on your journal. Post them, link to them, or do whatever you have to, but pictures can be the difference in your blog being simply a fun hobby or being a big success.
In order to understand why pictures are a part of blogging success, you should make sure that you understand what the world of blogging is all about. For the most part, blogs are often used to sell something. It can be a product or it can simply be your own ideas and readership. Either way, you want your blog to be read. So everything you do with your blog will likely be done as part of making it interesting to your designated audience, right? Keep that in mind as you put everything together.
Most any good blog is going to have a theme. Before you begin your blog you need to figure out what your theme is. Is it your life? Is it your philosophies? No matter what, there is no better way to make a point about your theme than with photos or pictures. Most any blog site has the tools for uploading pictures, so make sure you are using them. Potential readers will be able to see just what you are all about as soon as they see your blog page without having to read a lot to see whether or not they want to continue reading your page. When you have an instant impact with pictures it will be much easier for you to end up with a successful blog.
For many people, the blog is a tool they use to market a product and drive up sales or services they offer that go hand in hand with their blog. With good pictures and photos you can keep your products in front of your readers at all times. You can put images of the products along the side of your page or you can place them strategically through the blog site. In addition, you can then advertise without bombing your readers with your propaganda in the text. Nobody wants to read a bunch of ads, but if you post pictures, you can advertise without advertising all over your actual blog content. Either way, the photos and images will be added way of making your blog a success for you.
Another reason that pictures can be a big key to blog success is simply a matter of aesthetics. Images will make your blog look nicer and if it looks nicer it will then attract more readers. It all makes sense. I mean, would you want to publish a book with a boring blank cover? Of course you wouldn’t. The same goes for your blog. In essence, a well kept blog is like your online book and with good images you are making for a nice cover. They may say not to judge a book by its cover, but many do anyway so you might as well have a nice looking one just to be safe.
The truth is that whether you are talking about blogs, magazines, or television, we live in a society that is very visual. So when it comes to a good blog, readers expect to see pictures and images that will titillate them and keep them engaged in the information. So, the key is to keep your images fresh and consistent so that they help accentuate your points and support your themes and ideas. You can get your pictures and images from your own library of images and pictures you have taken on vacations, around your home, or even just in your town. You can also download free images that are available online, link to other blogs or even use other images if you are willing to pay the royalties. No matter what, though, the key to blogging success is very closely tied to the images and visual quality of your blog. Newspapers and magazines would not sell as well if they lacked images, and your blog will operate just the same way.
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A good working definition of a blog is simply a journal or newsletter that is frequently updated and intended for the timely reading.
It often provides opportunities for unfiltered and immediate feedback, sports an informal or even partisan attitude, and is written in a more personal style than traditional press outlets.
Blogs come in all shapes and subjects, from the maunderings of troubled teen souls to displays of classical photography to breaking news and commentary.
They can be online journals, locked with a password shared by a few trusted friends, or they can be page after page of source code, sharing useful and free computer programs with the world.
A blog may be an online journal tangential to a company’s main business, where users of a company’s products give feedback and ask for help. Blogs can be hosted by single individuals, shared by teams, or produced by entire companies.
They may be hosted on a dedicated blog server using fancy templates or lovingly hand-crafted in HTML on a page that resembles a bulletin board.
But a blog is not simply a syndicated column or a newspaper that is online. Many news outlets feature their content online and even allow readers to respond to stories.
However, the newspaper’s business does not change just because it has a new medium. Editors and writers still do the same jobs they did before the advent of online distribution; the newspaper does not view itself as any different from what it always was.
And perhaps therein lies the difference: attitude.
The newspaper sees itself as presenting all the news that’s fit to print, written by objective professionals, while the blogger sees himself as presenting a piece of his own world and his own expertise from his own perspective.
As blogs become more popular, more columnists are becoming bloggers and more bloggers are becoming professional in what they write. Perhaps in a few years, the distinction between the Old Media and the New will be irrelevant in the mind of writers; for many readers today, it already is.
The number of individual blogs has topped 20 million and readership is exploding.
In fact, the trade magazine Ad Age reports that during 2005 alone, American workers will spend the equivalent of 551,000 years reading blogs, rumor sheets, and online diaries.
Hundreds of millions of readers worldwide get their news and entertainment from these independent sources, supporting their favorite bloggers through donations, link usage, and purchase of blog-related memorabilia.
So start blogging today and make the best out of your blog. Truly, it will be a beneficial experience. Monetizing your blog can also bring you wealth beyond your imagination!
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If you’re like most people who start a blog, you initially have a bit of writer’s block. Good news- it will likely go away, and you’ll find yourself thinking of new things to blog about frequently. In fact blogging becomes quite addictive.
This was certainly true of me. When I began blogging, I would often struggle with things to blog about. Now, I have the problem of not having enough time to post on all the things I want to talk about!
Here are a few tips to get you through that initial dry spell until you find your blogging voice.
1) Subscribe to other blog feeds for your industry/target market.
If you have a blog about babies and toddlers, you’ll want to have other similar (preferably high traffic) blogs on your RSS reader. It’s a good way to keep abreast of what’s going on in the collective consciousness of people. Just do a Google search for blog + topics of choice, and you’ll come up with plenty.
Keeping up with other blogs in your niche means that you can link to their posts (and you should always link to a blog that inspires your own post!) and add your own “spin” on the subject.
2) Look at trade magazines and newspapers in your niche
Again, going back to the baby/toddler theme, read parenting magazines. Magazines are a great place to look for inspiration…the articles are mostly short, pithy, “quick fix” and solution oriented (similar to blog posts). They also change to reflect what’s going on in the world and with your target market.
Keeping up with the news is also a good idea…you can find news feeds to add to your RSS reader too. When something is happening in the world that impacts your target market, blog it.
3) Keep a notebook (or file on your desktop) of blog fodder
When a thought or sentence hits you, write it down immediately. These sentences can be lengthened into blog posts (and later lengthened into articles…that’s another ecourse!). The more you do this, the more aware you will become of the unlimited topics you can blog about, even in your niche.
4) Milk Your Content
If you’re publishing a newsletter and write articles, then blog a short intro paragraph along with a link to the rest of the content on your website.
5) Product Reviews
Review products that you’ve tried and books you’ve read that relate to your niche. Anything that would help your blog readers make a decision (and we all need that help in a world with too many choices!) is a good thing.
6) Involve Your Visitors
Your newsletter subscribers and blog readers can be marketing partners and content generators for you! How? When they email you with a question, ask their permission to post it (along with the answer) on your blog.
May you soon find yourself in the predicament of so many blog posts, so little time!
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There are many ways to promote your website and one of the most efficient ways is to use search engines.Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results.
The Internet contains numerous search engines, some of which offer what is known as “paid inclusion.” This means that you pay the specific search engine an annual fee for your web page to be included in their index.
Of course, every search engine already has an automated program commonly called a “spider” that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.
A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your page immediately.
The debate over paid URL inclusion centers around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine’s index. If you go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain
amount of time.
It’s easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for
the extra cash or not.
The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages and
when the paid spider will is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.
Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter
of days.
First and foremost, the disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.
Another, and perhaps more important, disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and AOL, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.
Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates
their index that your pages will show up in Google, Yahoo, or AOL results.
One way to figure out whether paid URL inclusion is a good deal for your company is to consider some common factors. First, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when
you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this,
you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.
The most important factor in deciding whether to use paid URL inclusion is to decide if it’s a good investment. To figure this out, you have to look at the overall picture: what kind of product or service are you selling and how much traffic are you dependent on to see a profit?
If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. On the other hand, if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.
Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.
You should also base your decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamically generated website will insure that the paid spider will
index them.
Sometimes a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen, but by using paid URL inclusion, you will avoid the possibility. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.
As you can see, there are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. Evaluate your business needs and your website to determine if paid URL inclusion is a wise investment for your business goals.
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If you have even a passing interest in the topic of gmail, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of GMail.
Google’s email service has stopped playing hard to get.
Google’s Gmail, operated on a test basis since last spring, this week dramatically increased the potential number of users of the Web-based service.
The move could mean Google is getting ready for a public rollout of Gmail — a development that would heighten Google’s competition for usage and advertising dollars with Yahoo! and Microsoft’s both of which offer free Web-based email services as well.
Some subscribers to Gmail — which since it launched has been available only by invitation from Google or current users of the service — this week discovered that they had 50 invitations to Gmail that they can pass on to friends and acquaintances.
Previously, Google has doled out no more than a half-dozen invitations at a time to Gmail users.
A Google spokesman confirmed Friday that some users of the service were getting an increased number of invitations, saying it was part of Google’s continuing efforts to expand the service. The spokesman, however, wouldn’t provide any information about when Google might bring Gmail out of its test phase into general release.
Even in its limited release, Gmail has already remade the landscape of free email service on the Internet. One of the service’s distinguishing characteristics is that it provides users with 1 gigabyte of free storage space. At the time Gmail debuted, Yahoo!, for example, was offering users a maximum of six megabytes of free storage.
Since then, Yahoo! has raised its storage capacity on free accounts to 250 megabytes and has upped storage capacity on paid email accounts to 2 gigabytes.
Now that we’ve covered those aspects of GMail, let’s turn to some of the other factors that need to be considered.
When Google announced acquisition of dMarc Broadcasting, a digital media solutions and services firm, it became clearer Google has no intentions of stopping at the arbitrary boundaries of the Internet. DMarc is in two businesses: technology and a media network that places ads digitally and remotely into rotation on stations with the dMarc technology. The station ad sales manager can specify what radio ad inventory to release to the dMarc radio network.
This acquisition puts Google in the traditional radio advertising business with a platform that’s already partially self-serve and runs much closer to real time than existing ways of buying radio advertising. Sound familiar? It’s like AdWords with digital audio files, and radio stations, geographies, and dayparts instead of keywords. If you currently buy radio advertising, Google will soon have some new things to offer you.
Great news, but perhaps Google will implement its famous auction methodology for radio ads, controlled by its combined system. If that happens (and I’m betting it will) the insertion order (IO) process that guarantees ad rotation will be replaced by an ad-spot auction running in near real time. Soon you’ll be bidding for each defined group of ad spots against all the other marketers who want to reach the same audience. In an auction for radio or TV ad inventory, you’re fighting every marketer, not just industry-specific competition.
Buying media is going to get a lot more interesting.
Most analysts and pundits view this acquisition as Google’s lateral expansion into other ad media that can be defined, priced, trafficked, and delivered to the media source digitally. And they’re right. If highly valuable, easily definable, scarce advertising assets are allocated in an auction, media buyers and marketers must get used to an entirely new way of buying advertising space in radio, TV, cable, and perhaps print for pre-identified ad placements.
Yet there’s another fascinating potential facet of the dMarc deal fewer analysts are talking about: the applicability of digital audio/video ad marketplaces to podcasts and streaming Internet radio. ITunes and its competitors distributes paid content and ad-supported, free podcasts. However, most podcast platforms don’t dynamically insert the ad into a podcast based on recipient. Wouldn’t it be far better if podcast ads were targeted to each listener, making them more relevant? Of course it would. The premise of better targeting and improved relevance is an underlying concept behind the AdWords and AdSense systems. These systems already narrowcast text ads, specifically at users who either have performed a search or are engaged in narrowly focused content.
With digital audio/video ad targeting and trafficking, an advertising system can easily use more than context to target ads. Podcasts or streaming Internet radio shows consisting of news, for example, often provide a poor contextual basis for ad targeting, just as they do in analogue form. But podcasts are often subscribed to on an individual basis, and online radio could require registration. Individual user registration becomes a killer advantage in targeting ads in a more relevant way, even better than targeting at the household level. If Google, MSN, Yahoo, or any other ad server knew I’m about to have my first child (which I am) together with my Zip Code, age, and gender, it could use that data and a podcast’s context to serve me advertising so relevant I may actually listen — or watch.
Suddenly, repurposing audio and video content for online podcast or real-time distribution will have an ad-supported model that provides existing content owners with a new source of revenue and stimulates new content development. If I can spare the time, I’ll put together some podcasts of my own as soon as the ad revenue models or pay-per-view infrastructure has proven itself.
Though as history has proven itself those who get in early reap the greatest profits.
This article’s coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.
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The podcast for This American Life allows listeners to download shows and listen to them at their discretion. The This American Life team contracts with a site called audible.com to distribute the shows to listeners who want to hear them. Despite calling their offering a podcast, however, it is not, at least in the normal sense of the word. A podcast refers to an online setup with an RSS feed that is regularly updated, can be subscribed to, and provides links to sound or video files that can be downloaded and watched by the subscriber. Audible.com and This American Life do not offer that. Instead, the show’s team allows audible.com to receive money for allowing listeners to download the sound files to the computer from audible.com’s web site. The only RSS file involved is one specific to the user which allows that user access to the shows they are interested in. Even odder than charging for a supposed podcast, the sound files downloaded are tied to the specific user who downloads them. Unlike the vast majority of podcasts, which allow the files to be distributed and redistributed as the end user wishes, without placing limitations on such, the This American Life podcast restricts the file to a single user.
The podcast for This American Life misses the point of what a podcast is intended to be, the free distribution of information. The This American Life team is exploiting the term podcasting, and the credibility and hipness that is associated with the term in order to boost their own popularity.
On the other hand, the podcast for This American Life may be where the rest of the industry is headed. Although the technology was first adopted by independent media groups that enjoyed it because of the low cost of distribution and the close possible ties to end users, that may change when podcasting becomes a wider phenomenon. If podcasting is adopted by more mainstream, corporate entities, the face of podcasting is likely to change to one where a profit plan is required. Audible.com’s plan of forcing users to subscribe and pay for the feeds they want may be the way the corporate world decides to latch on to and use podcasting. The advantage of podcasting, direct distribution of the media files to the user’s home computer quickly and easily, is not lost if the system moves to one revolving around profit.
Regretfully, the podcast for This American Life is probably an example of what podcasting will be in a few years. As much as locked media files that restrict distribution may be repugnant to many of the free information activists that currently dominate podcasting, there is little to stop those who want to use the system to make a profit from doing so.
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It’s easy to find and download a free podcast. The best way to find free podcasts is probably to check a podcast directory. A podcast directory is a listing of many, sometimes thousands of different podcasts. The podcast directory will usually organize the podcasts by topic and genre, making it easy to find the type of podcast that is sought. In addition, podcast directories often allow the visitors to comment on the podcasts listed, and provide a list of the favorite podcasts on the site, making it easy for users to find the best podcasts available. These podcast directories can be used to browse through, introducing users to many different podcasts they otherwise would not have found.
Once a podcast has been found that interests the user, it is necessary to download the free podcast. The vast majority of podcasts will be free, but there will be a few that may cost a small amount of money. The process to subscribe to and download the podcasts is the same in either case. First, a podcast client needs to be found and installed. There are many free podcast clients available, all providing a slightly different user interface and range of options. They come with many different names, such as Podscape, or Nimiq, and searching for ‘free podcast client’ or something like it will turn up many possibilities. When the podcast client has been installed, inputting the feed address will allow the podcast to be downloaded. The podcast client will check the address given for a small, machine readable file called an RSS file. This file will contain information about the podcasts, perhaps some text about the individual episodes, as well as the location of the episode file. Once the podcast client has been located the file referred to in the RSS feed, it will be downloaded and stored on the users computer until the want to view it.
Sometimes, of course, access to a personal computer is not available, but it is still necessary to check a certain podcast. Fortunately, many podcast directories offer built in podcast readers in the site. Not only do they often show each recent episode that is available, they may also offer a way to view or listen to those podcast episodes from within the site. By using the viewer contained within the site, it is no longer necessary to even download the podcast episodes. However, the ability to move and share the episodes after downloading is one of the wonderful things about podcasting. The files can be placed on almost and media player, ranging from iPods to the new Play Station Portable. This flexibility is one of the reasons podcasts have succeeded, despite other technologies like streaming music and video. The desire of consumers to have control over technology cannot be over estimated.
With the rise of podcasting, many individuals and organizations are finding that podcasting is a great way to distribute information, from music and comedy shows to talk shows, even podcast news. CNET is one of the groups that is distributing a news podcast. CNET, being an online technology site, naturally found a niche, distributing a tech news related podcast. CNET’s recent podcasts covered such topics as viruses that attack cell
phones, problems with Google’s software, China’s web restrictions and the “Great Firewall of China”, and the FTC’s attack on spyware. These news items were distributed in a sound file called an mp3 file that is downloadable to a listener’s computer for listening whenever they wish. While these files were available straight from CNET’s site, the majority of them are shared through the use of an RSS file. An RSS file is a small piece of XML coding that is downloadable by programs designed to read it. These programs are called podcast clients, and the user can input the address of the RSS files that hold the information on the feed. The feed will contain links to the media files of the podcast, and will download the new updates automatically.
More sites than CNET are finding that podcast news is an exploitable technology. The British Broadcasting Corporation podcasts some of it’s programs, as well as the US radio network NPR. The NPR, because its work is created by a variety of different groups, treats podcasts differently from show to show. The NPR show “This American Life” distributes a podcast of the show through a site called audible.com, which allows feed listeners to subscribe to the feed for a small fee and download the show. The NPR Hourly News show, on the other hand, shares a short 5 minute broadcast that summarizes the news for free. Since the NPR is taking a radio show and converting it into a file that is downloadable by the user, little is lost in the translation. The sound is designed to convey the entire story, and so podcast subscribers are able to treat the podcast as nothing more than TIVO for the radio. ABC’s podcast of the news show Nightline, on the other hand, is simply the sound track from the television show. This has been one of the criticisms of the Nightline podcast, because by merely stripping the sound from what is designed as a television show, much information is not given to the users. Listeners have problems telling who is who because they miss the visual cues that were supposed to be there and there is no truly easy way to convert the shows. For this reason, some news shows have been moving from audio podcasts to video ones. They can take the video information directly from the show that is broadcast, lower the visual resolution to shrink the file, and distribute it online as a podcast.
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