Essentially, article marketing is a mode of advertising the products or services offered by your business. It has been used for many years; since the era of mass printing made it a viable opportunity for business owners. Obviously, in its earliest form article marketing was produced on paper and principally distributed in popular publications. However, today the distribution of marketing articles has been made faster and easier with the advent of the internet.
Article Marketing Today :
Article marketing, perhaps unsurprisingly, entails the writing of articles, which ideally are related in some way to your products or services. The articles are typically short, and range from 400-600 words, the aim being to interest a potential customer, but not bore him, or her, with too much extraneous information. A completed article is then distributed across the web on any number of free article sites, known as article directories. If written well, an article of this kind can garner interest in your business and attract potential customers or clients.
Today, internet marketing and e-commerce are big businesses. Subsequently, online articles marketing has become a popular form of advertising, especially among small companies that are unable to afford expensive methods of advertising. In fact, the world of online articles offers a mutually beneficial relationship: owners of article directories are provided with free content and business owners are offered free advertising.
The modern form of article marketing differs from its predecessors in other ways, too. For example, the presence of search engines has lead to search engine optimization, often known as SEO, which is the use of keywords and phrases to garner traffic to your article. In turn, this means that article writers and companies are able to target a specific audience, which ensures that their readers are also potential customers or clients.
Benefits of Article Marketing :
The chief advantage of article marketing, as already mentioned, is the fact that it is one of the very few free modes of advertising. However, there are many more reasons to explore the opportunity of article marketing. For example, well-written articles can increase the perception of your business. In other words, an interesting, informative and professional article will ensure that your company is perceived with high-regard.
Some article directories offer the opportunity to control the advertising space on your article’s page. This provides two advantages for a business owner. On one hand, he, or she, is able to ensure that no other advertising is competing for the same customers. Alternatively, it offers control over the advertising on the page and the potential revenue created from it.
Additionally, it is worth mentioning that articles marketing is a relatively easy way to promote your business. Once the articles have been distributed, they remain online for as long as you require them. Therefore, they can be a constant source of inbound traffic, with little or no extra work involved.
That said, the rise of article marketing has led to a decrease in the quality of articles and increased instances of plagiarism. Subsequently, if you plan to utilize article marketing it is wise to ensure that your text stands out for its informative content and high-quality.
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As little as one decade ago an ecommerce site was the domain of techno wiz’s and coding geniuses. Today the Internet business world is not limited to the technically gifted and motivated. Anyone can build an ecommerce business due to the advent of WYSIWYG (What You See Is What You Get) editors, web building wizards, open source blog and web site platforms, as well as platform like Ebay, Amazon, etc.
A person can build a viable web business without ever understanding how to configure a Mysql database or coding in HTML or PHP. A strong computer background or time needed to learn, is all the skills needed to get started.
Static Pages & Content Management Systems
Static pages are like digital paper. They do not change. They end in .htm, and remain the same until the owner changes the content on them.
A content management system can be as simple as a www.blogger.com or WordPress blog. Or, it can be a complex $10 000 platform that is powerful enough to run 100 000 pages of content. The objective is to create something for the search engines to send their robots to for ranking and traffic generating.
The content should be designed to create demand, solve problems, and offer solutions. The secondary purpose is to optimize the website increasing the traffic and profit.
What Are You Selling
The Internet does not require a tangible product for sale. There are dozens of things to sell which are not tangible including downloads, education, affiliate and advertising, pre-selling, or social/ entertainment. Creating a site where people can come and share their love for a hobby, venture, belief, or view, can provide a good opportunity for a savvy business owner.
It is possible to sell entertainment. It is possible to sell ‘meeting people.’ Many Internet businesses have grown to unbelievable levels of success doing just this. Some examples are youtube.com, facebook.com, myspace.com and more.
The first step to building a website is not designing the site. It is deciding what is being sold. Why will people come to the website? What will attract them? What will make visitors stay at the site?
Understanding what is for sale will help the business owner pre-sell the product without continually telling people to buy something. In fact, the most profitable sites are those that do not try to sell anything.
Monetize the Website
The term monetize the website means to create a website that doesn’t sell anything. Its sole purpose is to pre sell a product and make money by driving people to websites that do sell something. This is a popular method of income generation as it lets Internet businesses to create multiple streams of income and diversify without needing to invest money into products, merchant accounts, and warehousing or drop shipping.
Shopping Carts
Once the website owner decides what to sell, they need to determine what type of platform. Many new companies stick with paypal.com an ebay company. Other people do not try to do it their own. Instead they take their time and explore their options.
One way is to use prostores.com, ebay.com, or amazon.com to sell their products.
Stay Up To Date
Being behind the times is a quick way to go out of business. Ecommerce companies need to stay up to day. That e-book should be changed into a home study or an e-course. The download should become a video or audio file. The free blog – a personalized website. The internet world is evolving. As fast as users become familiar with one form of Internet tool or feature, another is quickly increasing to take its place.
The key to success is remaining educated, reading everything you can, and staying up to date with the web and all the tools it has. What makes money? Something new.
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This article will explore an area that most budding Internet business owners tend to overlook. When beginning your online business venture you can use all the help you can get, and the United States government can be a great place to seek assistance. You may question how can they help you get started, so here are three ways the federal government offers help in getting your legitimate Internet business up and running.
A new online Internet business needs money (advertising, inventory,etc.) to start and the U.S. government can help you get it in two different ways. The first option would be in the form of a loan. The United States has hundreds of millions of dollars in funding set up for small business owners. There are loans created specifically for low-income situations, handicapped individuals, U.S. military veterans and many others. The second option for funding would be searching for grants that are available through government agencies. There are one thousand five hundred different grants earmarked for businesses, distributed through fifty two government agencies. These grants are separated into state and business categories. These categories include general business, agriculture and real estate, but there are others, as well.. You could also be awarded grant dollars for the research and development of your legitimate online business. Most of these grants start at five thousand dollars, but can be worth one hundred thousand dollars or more. Their best feature, however, is that this money does not have to be repaid. It’s like Christmas with Uncle Sam as Santa Claus.
We have covered finding money for your legitimate online business, but what about further assistance? The federal government can also help here. They have informational programs for small business expansion and development. There are over one thousand government sources to provide assistance for small business education. The best place to start looking for this information would be the small business administration office. You can find this office in your local telephone book, on the Internet, or at the help desk of your library. The government can also help you receive counseling and training to improve your online skills, which will help you operate your enterprise. There are several forms that must be completed. For real life examples of these forms and detailed information you can read source books on accessing government help as well as assistance from private foundations. Many of these referance materials are waiting at your local library.
Now that capital and educational assistance are no longer a concern, the government offers advisory services for Internet business owners. These services will assist you in improving your overall management skills and knowledge of labor relations. This is critical information when beginning a legitimate online business which may require a staff.
The federal government can do a great deal to help you get your online business up and running. It’s just a matter of knowing that assistance is really available and spending the time to find your local sources and getting the ball rolling. Make sure to take advantage of these resources. It’s not often that the government will hand you free money ,that will go towards making you more money. Don’t wait a moment longer, take action and get the process started. You will be well on your way to a successful online business start up.
Sal Scaramuzzino; Restaurant Owner & Avid Internet Marketer
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If you are new to an internet business, then no doubt you are becoming EXTREMELY frustrated that you aren’t making any sales.
You pictured being on the beach with your laptop, just counting how much money you made every day from your residual income.
You imagined being able to buy whatever it is that you want to buy without even thinking about how much it cost.
You saw yourself in your dream car and home, being able to spend more time with your family.
You have poured in a significant amount of time and dedication into your business so far, yet you haven’t seen any results.
Infuriating isn’t it? But you must remember that the only way to fail in this business is to quit. I guarantee that you will run into hundreds of extremely tempting businesses, all enticingly projecting the false image that you can make a fortune while doing practically no work if you sell THEIR product. Remember to focus on your current business and stick with it. It is not the product that will determine the outcome of your success, it will be YOU.
This may come as a shock to some, but in order to become extremely successful with an internet business, just like any other business, it takes TIME and EFFORT.
The great thing about the internet is that it’s actually very easy to make sales. You only need two things to make a FORTUNE on the web:
• A legitimate product with an enticing sales page
• Traffic to your site
That’s it! Traffic is your visitors to your website. No Traffic equals no sales. Period.
There is a very common misconception about the internet that causes SO MANY could-be millionaires into quitting their business. Let’s say you have just launched your new website with a legitimate product which you are hoping to sell and make a fortune. That is actually a GOOD attitude to have, however many people seem to think that somehow a swarm of potential buyers will magically visit your site and buy from you. Unfortunately this is not the case. You have to face the harsh reality that right now, your site is impossible to find.
So we have established that in order to make sales, you need a constant stream of traffic to your website. This is where 95% of internet marketers get stuck.
So how do you get traffic to your site?
An EASY method that is FREE and extremely effective that is always good to start with is article submitting. All it takes is a little bit of time, and creativity on your part.
Write an article about your home based business, and your experiences (Make sure it’s not just a sales page, include your name and a link to your site at the bottom but make sure the article is actually good content that people will want to read.)
Next, submit the articles to article directories. You have two possible ways of doing this. Try typing “article submission” or “free article submission” and there should be hundreds of article directories where you can submit them manually for free.
OR you can automate your article submission. You can pay a small fee to have someone submit your article to THOUSANDS of directories FOR YOU (which I would recommend.) (http://www.justarticlessubmission.com/ is a very good service.)
Be sure to include a link to your site at the bottom of each article. That way, each article that is submitted will be an open doorway to your website. The more articles you submit that are linking to your site, the more doorways you are creating.
Your Business is what YOU make it.
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There are any number of reasons an online seller might contemplate using a fulfillment center to handle their warehousing and inventory control. Fulfillment centers provide a tremendous service in receiving, storing, and shipping out a seller’s products to their customers. They’ve allowed many e-tailers to reclaim their time and regain control over their businesses – but that doesn’t mean they’re right for every online store and every situation.
Evaluate Your Options
To help you determine whether or not fulfillment is a good fit for your E-Biz, Joe Walowski, senior project manager for http://AmazonServices.com/fulfillment, recommends asking yourself a few questions about your business:
1. What is my order volume?
Most fulfillment firms have minimum monthly retainer fees. If your order volume is fairly small, then you may find that some of the fixed costs of using a fulfillment service aren’t justified for you.
Tip: One notable exception is http://iBagit.com, a fulfillment service that caters to small and medium sized businesses, and poses no minimum pricing or inventory.
2. Where do I want to be spending my time?
Think about where you spend the majority of time in your business operations. Your warehousing and shipping tasks may be a nominal part of your routine, and not something that, at present, you need to worry about outsourcing.
On the other hand, simple logistics may be consuming far too much of your time. If you’re at a place where you have no time to generate new sales leads – and even if you did, you simply couldn’t handle any more sales orders – then a fulfillment solution may be exactly what you need. States Walowski, “Your time should be used on the activities that help you grow your business and increase your profits – not on back-end functions.”
3. Do my sales offerings lend themselves to outsourcing?
Not every product is suited for fulfillment. Highly customized products (monogrammed shirts, for example) need additional work to get them ready for the end user, and that’s not the kind of service a fulfillment firm provides.
However, that doesn’t mean a firm will only accept ready-to-ship items. Many offer preparation and kitting, although they’ll charge extra for those services. Preparation refers to assembling or preparing items that arrive from the supplier in a dissembled or unready state; and kitting means gathering separate items, and sending them out as a single product bundle. Look at the products you sell, and ask yourself if the actions required to get them in ship-shape can be easily outsourced.
The Customer Component
Besides storing and shipping your products, most fulfillment centers can also take over your customer service duties. If you decide to utilize the services of a fulfillment center, you then need to decide if you want to maintain control over your customer interactions. You may prefer to keep that personal level of contact. But if you’re spending too much time answering emails, or customer service just isn’t your strong point, then you’ll want to explore your options in this area. Two things to consider are the how much those options will cost you, and whether you’re comfortable with the customer service your firm provides.
Fulfillment centers deliver time and cost savings, but there’s a price tag involved. Advises Walowski, “Fulfillment is a very real opportunity cost. You have to look at the trade off and what you’re gaining, and determine if that’s the best course for your business.”
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There was a time not too long ago when it was cool to have a web site. You didn’t have to worry about issues such as usability, conversion, and flow because the web was not as competitive as it is today. If you had a website that looked nice, you were in business. Let’s face it even if you had an ugly site you were still in business. If you got business from the site nice if not you were happy too. In the beginning most people didn’t really believe they could make money on their website.
Today the web offers huge opportunities for business to grow and increase their revenue. Hence, the web has become fiercely competitive market place. In such competitive environment, you have to know what works and what doesn’t. Without measuring KPIs (Key Performance Indicators) you are not giving your company a chance to understand your business.
Measuring performance of traditional marketing such as magazine or post card mailer advertising is very difficult. We can say it worked or it failed based on sales, but we don’t know the details such as what part of the ad was effective. How often people looked at the ad and for how long?
With web analytics, we can get a greater understanding of where and how effectively we spend our advertising dollars. Web analytics plays a strategic role in measuring success and alerting companies to vulnerabilities within their online environments. The value of web analytics solutions is not in their ability to collect data, but to measure customer behavior that provides a basis for replicating success or driving change.
Among companies that utilize analytics in this way, 75 percent increased new visitors to their sites, 78 percent improved average visit duration and 65 percent improved returning visitors. Eighty-three percent increased page views per visit, 68 percent improved conversion rates and 64 percent improved the number of visits per existing customer.
The value of analytics is not just in the measurement of the data but also in the ability to act on the results. KPIs should drive action. Every KPI we measure should correspond to action. Creating an effective web analytics strategy requires more thought than money.
Digital marketing is impossible without KPIs. Without KPIs, you are spending on marketing because it feels good. With proper metrics, you spend money because it makes sense.
Web analytics is easy according to every company that sells web analytics solutions. Visit their websites and they’ll tell you loud and clear that web analytics is a walk in the park. Web analytics is not easy.
KPIs have to be part of your strategy. It is not an isolated project within a company. Web analytics should be part of your business analytics efforts. Just like you measure your sales and your revenue, you should measure your web KPIs.
KPIs should be more about people and strategy than technology. Many marketers shy away from web analytics because it sounds like something an engineer would enjoy doing. Web analytics is about measuring consumer behavior. Web analytics is one of the most effective tools to grow your business.
Web analytics is turning raw data into actionable items. Many marketers build their own marketing programs based on information about other companies’ marketing history. Don’t make that mistake. What works for them is not necessarily going to work for your organization. General market research studies provide you general information when you need information specific to your business. Web analytics is the tool for that.
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There are two major problems with web presence analytics; they’re either non-existent or too complicated. Many people may be against using web analytics because it not only measures success it also measures failure. Someone in charge of marketing might be afraid to use web analytics because it would prove the failure scientifically. Avoiding web analytics because it shows failure is the wrong attitude. We learn from our failures and we must welcome the opportunity to gain knowledge of them.
There is a lack of skilled employees required to manage, distribute and analyze Web analytics. Historically, web analytics was developed by IT for IT. The people using them were comfortable with dealing with raw data. Web analytics tools have been designed to be interpreted by technical personnel. There was little regard for people without technical skills. As a result, the rest of the organization has become alienated from analytics. A good web analytics solution has to be easy to understand for any member of the organization. One of the biggest misconceptions of web analytics is that it needs to be complex.
Often, web analytics generate a huge amount of data. The end result is data overload that lacks actionable information. Frequently, insignificant data becomes the noise around actionable data. The noise makes the process overwhelming. Instead of providing answers, web analytics can create more questions. Meaningful interpretation of data has created a hostile attitude toward web analytics among the non-technical people of the organization.
Web analytics is not easy by any stretch of the imagination. Web analytics tools provide data not information or insight. We need the tools to provide us with the raw data, but it’s up to us to make sense of it all.
The real value of KPI is continuous monitoring. It is not a once a year or once a quarter project. At the very least, you should examine your KPIs once a month. Monitoring is continuous; reviewing happens on a regular interval.
The most important KPIs are the ones that measure whether business objectives are met or not. It is great to know how many visitors a web site has in a month, but it is more useful to know what percentage of users make a purchase.
Web sites are no longer just online catalogs with a shopping cart. They are becoming complex applications with high levels of interactivity. Today, a highly usable site is also highly interactive. If the on site search is not working properly, you have a web site that lack interactivity. Therefore, it scores low in the usability scale. If the site navigation is counter intuitive, it will result in low usability score. All of the above will result in lower conversion therefore lower revenue. According to studies, many online shoppers give up and abandon the shopping process due to usability issues.
Web analytics must be viewed as an activity directly tied to revenue. It is indeed a revenue generating process. The absence of web analytics can result in loss of revenue, and the presence of it will almost certainly result in increased revenue.
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More and more people are realizing the potential that having an online business gives them to increase their income or free them from their nine-to-five jobs. But the unfortunate truth is that most new e-businesses fail. One of the biggest reasons is that, all too often, eCommerce newcomers dive right in, without first learning how to start and run a business right. Many Baby Boomers have lost their life savings because they didn’t invest the time and effort into studying the ropes of selling online.
Get Guidance Before You Begin
If you’re an aspiring Internet entrepreneur, you need to seek out the advice of those who have already succeeded in eBiz. Experience may be the best teacher, but learning from other people’s experience can spare you a lot of problems.
You may not know any wildly successful ‘Netrepreneurs well enough to ask them to mentor you, but that doesn’t mean you can’t get their guidance. Many experienced entrepreneurs have put out training resources that share the knowledge they’ve gained and the sound practices they’ve developed through trial-and-error. Explains education specialist Les Cowie, of http://VisualLearningSystems.com, “It’s so important to take the time to understand what you need to do before you do it. There’s a lot of educational material out there that people don’t take advantage of.”
Don’t wait until you make a mistake or run into trouble to educate yourself. Whether it’s getting licensed, legally structuring your business, or choosing a search-engine friendly URL, doing things right the first time can save you time and money, and even keep you out of legal hot water. You can give your business a solid foundation by investing in training classes (such as eBay University e-courses or Visual Learning Systems’ interactive, internet-based classes), CDs, books, videos, or seminars.
Know Your Sources
Unfortunately, you may not know where to go to find the advice you seek—the search engines are full of self-proclaimed “eBiz experts.” Before you simply hand over your money and take their advice, make sure they are reputable:
•Listen to what they’re telling you: If someone tells you their system can make you rich overnight, or with little to no work on your part, run—far and fast! Starting an eBiz is not simple or easy—it takes time and a dedicated effort on your part. Anyone who tells you otherwise is selling you a dream they can’t deliver.
•Look at the results: What kind of success have they achieved with their own advice? You want to listen to people who are already accomplished in the areas they’re advising you about.
•Listen to what others are telling you: Check with the Better Business Bureau for a complaint history (http://BBB.org), and search the Internet to find what other people are saying about them. If the majority of their customers have had positive experiences with them, you’ll feel comfortable knowing they’re legitimate. If not, you won’t waste your resources.
While there are no Absolute Guarantees that your e-business will be a profitable venture, you can set yourself up to achieve your goals by knowing what you’re getting into. The more familiar you are with how eBiz actually works, the better prepared you’ll be to deal with the issues that arise. Says Cowie, “It’s entirely possible for anyone to start an online business and do very well – it’s just a matter of equipping yourself to succeed.”
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So you want to put up a business? Before you proceed, where do the funds come from? Would you take out a loan? Do you have the sufficient funds to settle all potential obligations and expenses in setting up your dream company? In short, money is important in putting up your business and seeing to it that it operates smoothly from day one onwards.
This is a reality most entrepreneurs and organizational bigwigs would certainly want to consider before they even entertain the thought of starting their business. A business does have the usual research and development proceedings which include preliminary research and analysis that point towards how a business can operate efficiently.
However, before all of these factors come into place, there is a matter of trying to be realistic. It is only normal to aim for high profit-margins. The initial capital lay out and investments placed into the whole business is another. The starting capital of a business may not be that flexible at times since it is only normal to see some partners and investors who would hesitate to go all out and finance the entire business with a green light to operate.
Good businessmen today look at the cash flow and the financial statement reports on a periodical basis. Depending on the agreed reporting period, usually financial reports should be submitted from monthly to quarterly so that the first years of opening a business can more or less narrate how everything is going and to see where the money is truly coming and going. This way, they can have an idea on whether they had made a good investment or not.
Technically, initial operations are put into soft-openings meaning that the potential of the business is not entirely in full sway. The purpose of this is to gain rapport and eventually determine what areas need to be improved before it goes into full swing.
Hence, money is indeed a critical aspect for opening businesses. It is a life stream of most organizations which if not monitored closely may end up closing or encounter recurring losses, something that is perhaps any investor’s nightmare.
There is no question that taking on two jobs at one time may prove to be more tiring and demanding to be able to cope up with the various demands and probable relationship that they have. In most cases, landing a managerial position is not at all a sitting pretty position all the time since responsibilities and the needed attention to ensure the proper function and operations of the department or section that he is handling shall be solely left to his hands. The effectiveness that a manager will have will depend on the success and efficiency of his department, hence no matter how great his qualifications may be, it all goes down the drain due to his failure to motivate and move the various elements in his section.
There is no doubt that a striking factor that is included in such an undertaking includes the ability to lead and know how to determine motivating factors, as well as to know how to make the most out of the group he is handling. A newly appointed manager will have to properly assess the new environment and determine all the factors, such as the labor force, functionality of the department and the expected output coming from them.
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There is a lot of buzz going round about web 2.0. The big boys of the internet are already on it and we all know it’s the next big thing. As a matter of fact small online businesses have already started experimenting on it.
With all the excitement building up to the possibilities of web 2.0, the challenge though lies in this simple but confounding question.
How can small online business web sites utilize content 2.0 to grow and expand their core business without loosing focus or burning their resources?
To allude to that question, here are three guiding principles.
Plan, don’t rush:
The internet is an amazing place, just take a quick look at its history and development and you will be surprised by instances in the past that have been full of hype and trends that came and faded away the moment they arrived.
Now here is the paradox, the internet continues to grow at an exponential rate and as such any savvy online business can not afford to be left behind holding onto outdated technologies and expect to compete effectively. At the same time they can not afford to just jump into the band wagon without dire consequences.
Web 2.0 is the next big, that we know for sure. But there is a need to sit down and come up with a realistic plan of how this can be beneficial to your online business. Depending on the theme and nature of your web site, content 2.0 can have a major impact or no effect at all as far as your online business success is concerned.
Content 2.0
By now even the most ardent critics of content based web sites would agree to admit that with the current shape and operation of the search engine dominated web, to breathe life into a web site, it’s paramount to include content that has been optimized for the search engines into the layout and design of any online business.
As far as creating quality content based articles is concerned, the major disturbing question and headache has always been: How do small business with limited financial resources manage to create new content on a continues basis considering the time and nature of work involved?
Fortunately for those who lacked the time or cared less to write their own unique articles, the solution has always been to post articles on their web site from article distribution directories. But there has always been a problem to this solution. The same articles ended up being picked by so many other web sites effectively thereafter diluting their effectiveness and uniqueness.
Enter Content 2.0 and again another ingenious solution to this problem has been born. You can now put up a form on your own web site and invite your regular visitors to comment, submit tips or ideas and in the process effectively creating more content on you web site. This is what they call, user generated content.
Be in control:
Nothing can ever get worse than a brilliant idea gone wrong. Web 2.0 has a potential viral marketing effect. One good invitation that is well laid down and managed can bring forth a lot more people willing to contribute and spread the word around and consequently make your site popular.
But that is where the challenge lies, human beings can at times be hard and complicated to understand, people may have other ultra motives besides making contributions. In other words using content 2.0 would require one to manage and regulate the kind of content that the owner would want their site to be associated and identified with.
So keep your invitations to that level that you can be able to manage and control without having to break you back or create counteractive results.
Conclusion.
Much is being talked about and the debate and rush has just started but for now hold tight and learn all that you can, when your moment comes, you won’t regret it. Your online business might be among those that would have a lot to cash out of the next big thing of the internet. Web 2.0.
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