But thinking in long terms about the reputation of this blog we want to give light to the opposing parts of this issue.

That is why, let’s talk about the cons of using AdSense ads on your sites and blogs.

First of all, many publishers do not get the revenues they anticipated. With the realistic click through rate of 1.5%- 5% you should have at least several hundreds of visitors per day to get over $1.00 in daily profits from AdSense ads.

Another disadvantage in that most of the ads look tacky. Surely the looks of the ads (text ads) are in the hands of publisher. But many publishers follow the strange trend of making AdSense ads look ugly. And color improvement needs some efforts.

One more problem is the amount of click fraud. Loosing part of the money due to click fraud in not the biggest problem. The bigger problem is that due to click fraud done by 3rd parties on your pages YOUR ADSENSE ACCOUNT can get closed. Check the posts of this blog to see how to find Google click fraud.

Not the biggest problem – but still a pain in the back – ads on the site do not change often. This means that clickers have no new sites to click on.

But in any case, we think that most of the disadvantages can be handled – using the tips published on this blog. And the problems which cannot be recovered are fading away when we start to talk about the advantages of AdSense for the publishers.

This tool is very functional and helpful to website visitors. People are giving a way to find more info. If this info is on your web site, Google will show it in the results. If they find more results in AdWords units and click – you get paid.

So, this is a good way to generate AdSense revenues without the concern of diminishing the "brand" of a web site.

Another advantage is that AdSense for search occupies a small portion of the place on site screen. Due to this publishers do not sacrifice space where AdSense would previously appear.

One more advantage – as a publisher you are playing with bigger circle of advertisers. Not all AdWords advertisers play on the AdSense market. With Google for search you are getting the boys and girls who pay money within the framework of AdWords. The more advertisers – the better!

And a psychological trick – your site or blog gets extra scores in the eyes of some visitors because of the Google logo which is displayed inside the search unit. And those who choose the unit without logo may look to have invented their own search – cool

As you can see, AdSense for search is a great tool to make extra money with AdSense program and invest into the better image of your site.

Surely the amount of profits depends on how much the advertisers are willing to pay in this niche. But even within the same niche you can do special steps to make more money with Google AdSense program.

Better focus on one topic per page.

By doing this you help Google to define the topic of this page and choose the ads of better relevancy. The better relevancy, the more clicks you are likely to get.

Use white space around your ad.

Perhaps, this is more of an issue of the psychology of the eye work, but by doing that you make your ad stand out from the rest of your page and visitors spot the ads better.

Play with the colors.

No big science, but you can try 2 approaches: either make ads look like the rest of the site or make them stand out of the site visual color scheme. You will see what works better with your visitors.

Test ad placement.

Today Google AdSense has a truly great feature of channeling each ad separately. Channeling provides separate reporting on each unit, which gives you a tremendous chance to see what ad on what page and in what part of the page is giving you more money.

That is why – test, test and test. Vertical and horizontal, large and small, fading colors and colors that stand out of the line.

Very soon you will come up to the ads placement that is ideal in terms of making more money with Google AdSense program.

However the list of difficulties is not over and we continue sharing tips about what cause the account to get closed and practical recommendations about how to avoid it.

Hidden texts.

Don’t use them, this is not wise and Google is very angry when you hide the texts from visitors, trying to cheat the bots with that. We are not going to prove here that this strategy is giving no SEO value these days – just take it by default that it is not working and can get the account closed.

Page cloaking.

Page cloaking works like this: special program serves the robots of search engines with special optimized page and visitors see absolutely another page. This strategy is also a big no-no with Google. Maybe they will not catch you from the very beginning and you can survive for a week or month or year. But then your account will be closed and, maybe, the site gets kicked off from the Google index.

Link farms.

This is a disputable issue because some Internet marketers gave examples of link farms that are "blessed" by Google and purchase of backlinks from that farms does no harm. However, you do not know for sure if this or that link farm is ok for Google. It is even more fair to say that most of the link farms are hated by Google.

That is why getting backlinks from the link farms is a sure way to get problems with Google, get a site or blog de-indexed and even AdSense account terminated.

Doorways.

Doorways are close to cloaking pages, but with one difference. Doorway is a keyword optimized page that later on sends a visitor to a "normal" page. There have been times when doorways worked and worked pretty nice, and that is why Google started to fight them.

That is why no to doorways. Doorway as a notion has very bad reputation in Google’s eyes.

Avoid these strategies and your chances to get site de-listed from index and AdSense account closed will get down to minimum.

Surely don’t expect that Google will tell you how much money was paid by AdWords advertisers for each click that was made on your site. Why? Because Google decided that this way it will be better. We can love it, we can hate it – but this is how Google decided to do that

Those who do not like – can simply not put AdSense codes on their pages and hit the big Google into the very heart No really, if about 30% of the sites in the net take AdSense ads away, this will be a serious jab to Google, but as they keep using the lovely ads – this is the best proof that everybody is happy.

When you are going to estimate your future profits with Google AdSense program you need to take 2 factors into account:

- your traffic volume
- your traffic source

Volume is the amount of people who come to your site or blog, come on a regular basis.

Source is from where these people come. It is proven by real case experience that people who come from search engines are very good clickers on the AdSense ads.

Then it all comes down to how you position the ads on your pages and what click through rate (CTR) you will have. 5% CTR is considered to be very good. Over 10% CTR – something you can boast about.

And the last thing to consider – your niche. Surely advertiser in investments, loans, mortgages, health insurances, real estate are paying more per click than cheaper niches. But you can compensate it with getting plugged into less competitive niche.

Now, let’s do the calculations.

You have 1,000 unique visitors per day to your blog about mortgage (tough niche, by the way). Out of them you know by your traffic stats that 500 come from search engines. You also know that for the traffic which comes from search engines you have 5% CTR. And you know that averagely and advertiser in this niche is paying $1.00

Then it means your average profits for the part of traffic which comes from search engines should be:

500 people X $1.00 X 0.05 = $25.00 (daily)

Surely these are averages, life is more flexible and unexpected. But now you can think in terms of some figures.

How to find a balance between giving away traffic (people who click ads go away from your site or blog) and being happy about it?

First of all you should take into account this simple tip.

Adsense links (link units) are not getting that much clicks. That is why if you place these link units on the pages were you’d like visitors to do other things (not click the link units) – you will increase the conversions of downloading some free stuff, or signing up for the course, or clicking the affiliate link buried in the text. So, the link units are good as ‘scare off’ to make visitors do the stuff that you want.

2nd tier in AdSense program. Well, Google is not offering this feature, but you can.

For example, content writers who deliver content to this blog can also recruit other writers and they will receive part of the profits that referred authors will generate here.

Everybody happy!

As long as this blog is alive and receives traffic, the author of the content published here will get part of the AdSense impressions on the page where his/her content is published. Which means that every article published here becomes an independent source of profit. And the author should not worry about promoting the blog and getting traffic to it, because this is the duty of the blog owners.

Profit sharing model with 2nd tier becomes a real hit, because the author gets money:

- from his/her articles published here
- from the articles of the authors that he/she has recruited to publish content here

Send a message to blog support to see how it works.

After you have registered, from the same page please login to your Google AdSense account and agree to the Google AdSense Terms and Conditions to proceed.

Then you get to a report page with detailed status on how your AdSense ads are converting and how much they are bringing you.

On the top of the page you will find the setup section. This is the place where you generate special code of the ad that later on is posted on your web site and turns into typical Google ad.

Google AdSense program offers you the options of AdSense for text (textual ads, plus you can choose it to be text and graphics), ad which is a search box and ad that refers people to Google AdSense program.
 
"My Account" tab allows you to set up details about your account, payment and tax information.

To add a text ad on your site: enable the cookies in your browser, go to "AdSense Setup" tab and click the "AdSense for content" link. This will give you a choice between ad units and link units. Ad units contain text and or images concerning a certain site for each unit with some description. Link units have links to certain types.

Then you need to choose your add format and colors. The freedom of doing that is in your hands, but basically you can end up with ads that ‘mold’ with your site design and ads that go in the contrast. What is better? Life will show it, and you will always be able to choose the looks of your ads and choose the one that gives the best conversions.

After customization of ads is finished – click "Continue" and then copy the JavaScript of the ad. You can paste it into your pages directly.

AdSense is published. Track them and choose the ones that are the most successful.

The biggest reason for that is click fraud. Click fraud in simple words is clicking on ads for the purpose of costing the advertiser money.
 
Surely a site or blog owner would never do a click fraud, because the account will get terminated and money on it lost. But 3rd parties can do that, for example, to kick you off the business for a while.

How to prevent click fraud?

Check your access logs. For any suspicious activity you should contact Google directly and instantly. You can do it from their official page that accepts invalid clicks reports from the AdSense users – https://www.google.com/adsense/support/bin/request.py?contact=invalid_clicks_contact

The sooner you do that, the better. You must make Google team sees that you are:

- not affiliated with these invalid clicks
- you do not want money from this illegal stuff
- you are ready to any kind of cooperation to stop that stuff

What can be a suspicious bulk of clicks?

For example, too many clicks from the same IP over a short period of time.

But today click frauders went further and use special solutions that automatically put different IPs. Then even try to hind behind the search engines. It can look that 100 people came to you from MSN or Yahoo using one and the same search term – look for the search term, because it can tell a lot.

If you are not 1st page for this term in the search engine that ‘sends’ you clicks – fraud is possible.

Also disable ads for your own IP address and local geographic area. This can prevent accidents and will not make Google mistake another user as you. This can be done through a htaccess file.

Also keep your ads off on pop ups and pop unders.

Do not put ads on content sites that promote illegal activity or tampering of the legal rights of other people or business.

And the rule of a thumb – be the first to contact Google. Even if you did a mistake and the clicks were not fraudulent, still it is better to make Google see that you do your part of the job.

Why?

Perhaps the brilliant idea was in making everybody pleased. AdSense isn’t just profitable for Google. It’s also profitable for the people who advertise via AdWords and for publishers or owners of web sites on the pages of which the ads are published.

With these 3 powerful forces of the Internet the success of this program was destined to take place.

The hardest task was to make please another – 4th power, the most crucial in this model – the surfers who are potential subscribers and buyers.

Well, no one would give 100% guarantee that all surfers are happy with AdSenses. Some are even talking about giving a possibility to provide ‘off ads’ searching mode, so that they see sites and blogs with AdSense – but this is more of a vent off.

Still, many people are clicking the ads and this makes the business model more than alive.

However, as you can see – different trends take the minds of people. That is why you can ask yourself – ‘Is it worth to play with AdSense for long in the future?‘

The answer is "yes" because…

It works for the surfers. Instead of a huge graphic banner you see a few words. Words that are up to the point and explain everything. If you like what you see you can just click it.

It works for the AdWords advertisers – they are happy to get their ads on the sites and blogs which are receiving real targeted visitors from search engines. This is very good kind of traffic, top quality, search-hungry people.

It works for site and blog owners (also called publishers), because even 1 page site with some useful info on it can be bringing money till the end of the Internet.

And it works for Google, they are taking their part of the share from each click.

Everybody is happy and satisfied, this business model is viable. The "yes" in the answer is proved by simple logics.

The surfers in general think that AdSense is the most straightforward model available. This is expressed by numerous studies that prove – people who come from search engines are very good clickers on the relevant AdSense ads.

There is no magic in it. Long ago Google realized that by pleasing the people who search for something, and directing them to what they need faster, everybody wins – the surfer, the site owner, and the big Google.

We do not want to say that traditional banner advertising is absolutely wrong. But it works like the effect of ‘total presence’. When you saw a banner of some script or book or whatever a thousand times on different sites – you get used to the product. But this does not mean that out of that thousand impressions you will do a single click on the banner.

So, the site visitors adopted AdSense advertising model, because it is shows them the pages of interest.

We can even say that thanks to AdSense Internet surfers again started to pay more attention to related things in the banners, and the companies behind the site.

There is another trend of people who are already starting to ignore AdSense ads, who became ‘AdSense blind’. This is true – such a trend exist.

However in most of the cases it comes down to few simple things:

- how nicely/naturally AdSense ads are embedded into your site or blog,
- how relevant these ads are.

When these two factors are in good combination, the clicks on AdSenses will be very good. And you will love the program.